Assessment Taxonomy Table

Assessment_taxonomy – Dianne Carroll-Smith

Assessment taxonomy table

Marketing Principles

Course Description:We are all affected by marketing activities on a daily basis, both in our workplace and as consumers. In this course, we will explore consumer demographics, lifestyles and decision making, evaluate product distribution, promotion and price planning and critique a strategic marketing plan.

Learning Plan 1: Introduction to Marketing and the Strategic Marketing Plan

Creating a Corporate Name and Mission Statement

 Learning Plan 2: Identifying a Target Market

Learning Plan 3: Determining Product Pricing & EXAM 1

Learning Plan 4: Identifying Competition

Learning Plan 5: Analyze a SWOT Analysis & EXAM 2

Learning Plan 6: Consumer and Trade Promotions

Learning Plan 7: Global Marketing Considerations

Learning Plan 8: Final Strategic Marketing Plan Candy Bar Project Presentations & EXAM 3

Bloom categories	Learning objective verbs	Activity
Knowledge(recall, list, define, identify, collect, label)	Students will define basic marketing terms in order to assess prior knowledge.	ActivityStudent will complete a Survey Monkey quiz to assess prior knowledge of marketing terms and concepts.AssessmentStudents must fully complete the Survey Monkey quiz one time.
Comprehension(summarize, describe interpret, predict, discuss)	Students will discuss their definition of marketing with peers.	ActivityDiscuss if your definition of “marketing” has changed from watching the video, “What is marketing?” or is it the same? (For example, “Before I saw the video, I thought marketing was only sales. Now I know marketing includes…….” Assessment Using the Discussion Board in BlackBoard, students will post their response to the questions and respond to a minimum of 2 peers. Rubric provided.
Application(apply, demonstrate, illustrate, classify, experiment, discover)	Students will apply new and existing ideas of marketing in developing a Strategic Marketing Plan.	ActivityStudents will save project template for the Strategic Marketing Plan and review project/presentation rubric Assessment Final assessment of this activity will be in Learning Plan 8 with final submission of Strategic Marketing Plan and student presentation.
Analysis(analyze, classify, connect, explain, infer)	Students will analyze mission statements for 5 different corporations.	ActivityStudent will analyze information on the mission statements of 5 different corporations of their choice.AssessmentStudents will submit a list of 5 different corporate names and mission statements for companies of their choice. Also giving their opinion if they feel the corporation follows their mission statement. Rubric provided.
Synthesis(combine, integrate, plan, create, design, formulate)	Students will create a corporate name and mission statement for the course project Strategic Marketing Plan – Candy Bar Project.	ActivityStudent will create a fictitious corporate name and mission statement for the course Candy Bar Project and Strategic Marketing Plan.AssessmentStudent will submit their corporate name, reason for selecting the name and a clear concise mission statement. Rubric provided.
Evaluation(assess, recommend, convince, compare, conclude, summarize)	Students will summarize their final corporate name and mission statement.	ActivityStudents will summarize their corporate name and mission statement taking into consideration peer and instructor feedback.AssessmentFinal assessment of this activity will be in Learning Plan 8 with final submission of Strategic Marketing Plan and student presentation.